How Alibaba deployed Big Data to combat China IPR pirates and counterfeiters - Recode

Last year, in a three-month pilot called “Cloud Sword,” we improved our data modeling to increase the accuracy in finding and deleting listings for counterfeit products. We also improved our network DNA source-tracing to more effectively crack down on counterfeit sellers and their entire supply chain, from upstream to downstream. At the same time, we increased our data quality, enhancing the management of leads for cases we bring to the authorities. The pilot program involved 11 cities in Zhejiang Province. We provided 385 leads to the Zhejiang Province Economic Investigation Team, leading to the arrest of 300 people under 169 separate cases, involving goods valued at RMB816 million.